Consultants & Coaches
your clients already
trust
.
Tention is a social media coach for consultants and coaches. Tention watches what's moving in your category, the conversations your clients are having about their own challenges, the patterns showing up across the field. It brings you the question only someone doing the work could answer well. It helps you shape a take in your own words, then matches what you said against the social media guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the coach. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your clients chose you because they trust you with what's real. The right audience online is looking for the same coach. Showing up should feel like that, not like the daily treadmill that's swallowed your practice.
You spent three hours on Instagram today. Twelve stories, two reels, a carousel about boundaries. Engagement: nine likes, one DM from a competitor. The coaching itself got two hours, and one of those was admin. You decide social media doesn't work for coaches.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches what's moving in your category: the recurring questions clients are bringing into discovery calls, the patterns showing up across coaching forums, the topics that won't go away. It sharpens those into a question only someone doing the work could answer well. Not another 'mindset shift' carousel. The specific one a client would put to you on a discovery call.
02
Your guidelines, every recording.
Upload your social media guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be legal requirements, business requirements, or personal preferences for how you want to speak and show up online. You see which line in your take tripped which guideline, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record between sessions, at your desk, on the way home. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The social media manager you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
The founders worth coaching are watching, not searching. When the operator doing eight figures sees you call out the exact bottleneck they hit last Tuesday, the discovery call books itself and you stop competing on price with course-sellers.
A founder tells you revenue is up but they're working more hours than ever, where do you actually start.
What's the conversation you have with an owner who knows their number two isn't the right fit anymore but can't bring themselves to act on it.
When a client keeps missing the same quarterly target, is it a goal problem or an identity problem.
The senior people quietly planning their next move are reading, not posting. When they see you call out exactly what's broken about their last three interviews, you become the person they message before they ever update the CV.
A director-level client keeps getting to final round and losing the offer, what are you looking at first.
How do you coach someone through asking for a meaningful bump when the market is supposedly cooling.
What do you tell a client who's been in the same company eleven years and has no idea how to talk about themselves.
Heads of People don't hire executive coaches from a directory, they hire the one their CFO keeps quoting in Slack. Show up with a point of view on what real leadership looks like now, and the enterprise contracts find you.
A new CEO is being told by the board they're too quiet in the room, what's the work you actually do with them.
How do you coach a senior leader who's brilliant on strategy but the team is quietly running on empty under them.
When an exec says they want more presence, what do they usually actually mean and how is it different.
Founders don't hire a fractional CMO or COO from a marketplace, they hire the one whose thinking they've been following for a year. Show up as the operator you are and the right two-day-a-week seats find you before you ever pitch.
A founder offers you three days a week but the role is really a five-day job, how do you scope it without losing the engagement.
When you walk into a growth-stage company as fractional, what does the first week actually look like before anyone trusts you yet.
How do you hand a function back to a full-time hire without the whole thing quietly unravelling in month two.
Founders call HR consultants when something is already on fire. Be the one they've been quietly following for months and you walk in trusted, scoped properly, and not treated as a clean-up crew on day one.
A founder wants to put someone on a performance plan but you can tell it's really a manager problem, how do you handle that conversation with the founder.
When a company says they have a culture problem, what are you actually being hired to fix versus what they're telling you.
How do you write a policy people will actually follow, without making the handbook read like a hostage note.
The clients who do the work, and pay full rate, want a coach who sounds like a real person, not a quote-graphic factory. Show up as yourself and the right clients self-select before the discovery call.
A client keeps setting the same goal every January and missing it every December, what's the conversation you have in February.
How do you tell when someone in front of you needs coaching versus actually needs a therapist, and what do you do about it.
What's the question you ask in a first session that tells you more than any intake form ever has.
Stop pitching cold into procurement. When the COO of the company you actually want to work with has been quietly reading your takes for six months, the intro call is a formality and the day rate stops being the conversation.
A client wants to flatten three layers of middle management this quarter, what do you tell them they're underestimating about the fallout.
When a CEO says the strategy is fine but execution is broken, what are you actually walking in to find.
How do you push back when a board hires you to validate a decision they've already made internally.
Founders are tired of agencies running the same playbook on every client. When yours is the feed they screenshot to send to their CMO, you stop bidding against retainer shops and start picking the brands you actually want to work on.
A founder says their CAC has doubled this year, where do you look before you touch a single ad account.
When a client is convinced they need a rebrand, how do you tell if it's positioning or just paid not working.
What do you say to a CEO who wants to cut brand spend to fund more performance, mid-quarter.
VPs of Sales don't hire from cold outreach, they hire the consultant whose breakdown of a bad discovery call has been sitting open in their tab for a week. Show up with the real mechanics and the seven-figure engagements come inbound.
A team is hitting activity targets but conversion is dropping every quarter, what's the call you listen to first.
How do you rebuild a pipeline when half the reps are inherited and you can already tell the team isn't the right shape.
When a founder insists deals are stalling on price, what's usually actually killing them in the room.
If you advise or coach clients for a living, this is built for you.
every
voice
.
A coaching or consulting firm with multiple associates ends up with a different voice on every post. The senior partner, the new associate, the operations lead, each interpreting the brand book in their own way. With Tention's Business plan, the firm writes one set of brand rules every voice records inside. Personal additions sit on top. Recording, captions, brand check, and scheduling, in one place.
Firm rules sit underneath everyone. Personal rules stack on top. The whole firm runs in one place.
I cringe watching myself back. Does this actually help?
Often, yes. Auto-edit takes trims your uhms, ahhs, and long pauses, and pulls the take into a tighter cut. The thing most coaches hate on playback is the slow, rambling version. Tention removes that without removing your voice.
I sound like every other coach with a beach pose. How do I sound different?
The brand check matches your take against the words you've decided yourself never to use. 'Exhale what doesn't serve you' goes in your never-use list once, and it never makes it past the check. The voice that ends up on the feed is the one you actually want.
Three hours a day on social killed my practice. Will this give it back?
That's the point. A take is a minute on camera between sessions. The question comes to you, so the part that usually eats your evening is already done. Most coaches go from hours a day to under thirty minutes a week and don't lose engagement.
I'm a LinkedIn imposter when I hit post. How does this fix that?
The question Tention brings is one your clients are actually asking. You're not making up something to seem important. You're answering something you've already been answering on calls. The imposter feeling usually drops when the take is just the work.
Our coaching firm has multiple associates. How do we stay on brand?
The Business plan gives the firm one set of brand rules every associate writes inside. Each associate's personal rules sit on top. The firm voice stays right; each coach's voice stays theirs.
What if I want to take a week off without losing the algorithm?
Your library and schedule are yours. Recordings sit in Drafts. Scheduled posts go out without you. You can take a week off and the feed stays alive. The point is it's not a treadmill; it's a system.
OpusClip cuts off my punchlines. Can this be smarter?
Tention isn't a chop-up-a-podcast tool. We record short takes from scratch, with intention. Ten minutes gives you three meaningful videos, not thirty clips that miss the point. The model is different.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention