Legal services
clients already
trust
.
Tention is a social media coach for legal professionals. Tention watches what's moving in your jurisdiction: court decisions, legislation, the cases your clients are reading about over breakfast. It brings you the questions only a lawyer could answer well. It helps you shape a take in your own words, then matches what you said against the social media guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the lawyer. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your clients chose you because you know the law. The right audience online is looking for the same lawyer. Showing up should feel like that, not like a billboard between matters.
You paid the marketing agency $5,000 a month. They produced three blog posts about 'estate planning tips' and four LinkedIn carousels. The retainers they brought in: zero. The intake calls they brought in: people looking for free legal advice. You decide social media doesn't work for law.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches your jurisdiction: court decisions the press will cover, regulatory changes, the cases moving in your category, the moment they happen. The story that's about to land in a corporate director's reading list tonight, sharpened into the question only a lawyer could answer well. Not 'five tips for estate planning.' The one your senior partner would put to you in a briefing.
02
Your guidelines, every recording.
Upload your social media guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be legal requirements, business requirements, or personal preferences for how you want to speak and show up online. You see which line in your take tripped which guideline, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record at the office, between matters, on the way out for the day. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The agency you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
Founders pick the commercial lawyer who already sounds like they understand the business, not the one with a glossy capability deck. Posting weekly puts you on the shortlist before they've even decided they need help.
What's the one clause in a shareholders agreement that founders skip past and bitterly regret eighteen months later.
When two co-founders start fighting about direction, what's the first legal step that quietly saves the business.
Why is a handshake deal with a supplier the most expensive contract a small business will ever sign.
People searching for a criminal lawyer at 11pm aren't comparing five firms, they're picking the one who looks like they've seen this before. Being visible means they call you first, not last.
Why do so many people make their own case worse in the first ten minutes with police, even when they've done nothing wrong.
Why does pleading guilty early sometimes change the conversation more than fighting the charge all the way.
How do you prep a client for their first day in court so they don't sabotage themselves on the stand.
The employees and managers worth representing are looking for someone who sounds fair, not aggressive. Being visible means HR teams and senior staff save your posts long before the day they actually need you.
What's the difference between a manager just being a bad boss and a manager actually crossing a legal line.
Why is being told to resign or be fired one of the most legally loaded conversations a worker will ever have.
Why do most unfair dismissal claims fall apart on emails the employee forgot they ever sent.
The clients you want aren't shopping on price, they're looking for someone who sounds calm and human before they pick up the phone. Show up weekly and you become the lawyer their sister, their GP, their counsellor quietly recommends.
What's the first thing you tell a client who walks in convinced they're going to lose the kids.
When does separating under the same roof actually work, and when is it a disaster.
How do you handle a client who keeps texting their ex everything you've told them not to.
Applicants choose the immigration lawyer who already answered their question on video before they paid for a consult. Show up consistently and the right families find you instead of the agent charging twice as much for half the work.
What's the most common reason a partner visa gets refused, even when the relationship is completely genuine.
When should someone on a temporary visa start preparing for permanent residency, and what wrecks it if they wait.
Why does the same employer sponsorship work for one applicant and get knocked back for the next.
Injured workers don't trust billboards, they trust a face who explained their rights before they needed to ask. Stay visible and you become the lawyer their physio, their union rep, their cousin sends them to.
What's the biggest mistake people make in the first 48 hours after a workplace injury that costs them their claim.
How do you decide whether a client is better off taking an early offer or pushing through to a hearing.
Why do hospitals and insurers end up with signed paperwork from injured workers who barely remember signing it.
Agents and mortgage brokers refer the conveyancer they remember, not the cheapest one online. Posting consistently keeps you in front of the people sending three to five settlements a month your way.
What's the one clause buyers should always check before signing that almost nobody actually reads.
When a building inspection comes back nasty two days before settlement, what actually happens next.
Why is a verbal agreement with the agent about settlement date worth almost nothing in writing.
Accountants refer the tax lawyer they've watched explain a tricky position clearly, not the one with the biggest firm logo. Posting weekly keeps you top of mind for the advisers sending the matters actually worth taking on.
When a client gets a letter from the regulator about a position from three years ago, what's the first move.
Why do family trust distributions trip up so many otherwise careful business owners at year end.
How do you tell a client their accountant's structure isn't going to hold up, without burning the referral.
Families remember the lawyer who made a hard conversation feel ordinary. Show up consistently and you become the name adult children hand to their parents, and the one those parents trust to handle the whole family for a generation.
What's the conversation a parent should have with their adult kids before updating their will, that almost nobody has.
When does a handwritten note on the fridge actually count as a valid wish, and when does it cause a court fight.
Why do blended families end up in dispute over the estate so often, even when everyone seemed to get along.
If you practice law for private clients, this is built for you.
every
partner
.
A 25-attorney firm has marketing by committee and inconsistent branding by Wednesday. The managing partner sets the tone, the senior associates each shape their personal LinkedIn, the new partner is somewhere else again. With Tention's Business plan, the firm writes one set of brand rules every attorney records inside. Personal additions sit on top. The firm voice stays right while each partner's voice stays theirs.
Firm rules sit underneath every attorney. Personal rules stack on top. Brand stays right.
what you
said
.
Visual brand-checkers look at your logo. Tention reads your transcript. You upload your guidelines: bar advertising standards, brand voice, the matter-specific language you keep off the public record, the phrases you've decided yourself never to use. Every line of every recording is matched against them, in plain English, before you publish, and you decide. Brand approval takes minutes, not weeks.
I paid $5,000 a month for an agency to write AI slop. How is this different?
The take stays you. Tention finds the case, the regulation, the matter your clients are reading about, and you record a take in your own voice. We don't write AI carousels. The cost is what the app costs, not a retainer.
Free legal hotline intake calls are killing me. Will this filter that out?
Indirectly, yes. When the take demonstrates your actual thinking about a matter, it filters out the people looking for free advice and pulls in the people who recognise a lawyer they want representing them. We can't block intake calls. We can make them more qualified.
Bar advertising rules are a minefield. Does this navigate them?
The check runs against the guidelines you upload. Put your jurisdiction's bar advertising standards in your guidelines, and the check shows you every line in the take that touches them. It's a plain-English read before you publish, not a sign-off from the bar.
I don't want to look like a billboard lawyer. Is there a version that doesn't?
That's the whole point. The take is about your thinking on a matter, not a hook for a case. Institutional clients see the thinking, not the billboard. Most lawyers find their target clients respond better to depth than to volume.
My firm has twenty-five attorneys with five different LinkedIn voices. How do we converge?
The Business plan gives the firm one set of brand rules every attorney records inside. Each attorney's personal rules sit on top. The firm voice stays right while each partner's voice stays theirs.
What if I say something on camera that comes back at me in a deposition?
That's a real risk, and the brand check helps you see what's in the take before it goes out. The final decision is yours, every time. Tention makes the review faster. It doesn't take the call.
How do I post about cases without breaching confidentiality?
The take is yours to shape. Talk about the principle, not the matter. The check catches matter-specific language if you've added it to your rules. The discipline is yours; we make seeing what's in the take faster.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention