Creative services
clients already
trust
.
Tention is a social media coach for creative services. Tention watches what your clients are asking and what's moving in your category, and brings you the questions only someone who does the work could answer well. It helps you shape a take in your own words, then matches what you said against the brand voice and guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the maker. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your clients chose you because the work is yours. The right audience online is looking for the same studio. Showing up should feel like that, not like another piece of admin between deliverables.
You worked three months on a brand identity, eight weeks on a campaign, six on a portfolio update. You posted the case study. Your peers sent fire emojis. The clients you wanted to attract didn't see it. You decide social media doesn't work for studios.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches what's moving in your category: the rebrands, the campaigns, the briefs being written about across the industry, and brings you the questions only someone who does the work could answer well. Not another tips carousel, not a trending-audio reel. The specific one a client would put to you on a discovery call, shaped into a take in your own words.
02
Your brand, every recording.
Upload your brand guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be tone of voice, style notes, the words you don't use, or anything else that keeps the work unmistakably yours. You see which line in your take drifted from the brand, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record in the studio, between client calls, at the end of a sprint. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The agency you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
Product teams hire the 3D artist whose renders they've been saving to a folder. Tention runs your lighting tests, turntables, and shader breakdowns between jobs, so the campaign briefs you actually want come to you directly.
Why are you still rendering in Cycles when everyone on social keeps insisting on real-time engines.
A brand wants photoreal product renders for the price of stock photography. Do you walk, or do you educate.
What's the first thing you fix when a client sends over a CAD file and asks you to make it look hero.
Brands pay the creators they've watched show up week after week, not the ones pitching cold. Tention keeps your own takes posting between paid jobs, so you're on the shortlist for the brief, not stuck on the long list.
A brand wants three reels and full usage rights for the rate of one post. How do you respond.
Why did you stop chasing trending audio even though every creator coach still swears by it.
What's the part of a brand brief that tells you immediately the campaign is going to be a nightmare.
Founders hire the copywriter whose own writing already made them stop scrolling. Tention runs your opinions and your hot takes between client deadlines, so the inbound shows up pre-sold and the rate conversation gets easier.
Why are landing pages getting longer again after a decade of everyone preaching short and punchy.
A founder wants to write the homepage themselves and just have you polish it. Do you take the gig.
What's the first line you delete from almost every About page a client sends over.
The briefs worth taking come from clients who respect design before they email. Tention puts your process and your opinions in front of them on a schedule, so the logo-for-fifty-quid crowd filters itself out.
A client just asked you to make the logo bigger for the fourth round. What do you actually say back.
Everyone's rebranding into the same beige serif right now. Is it lazy, or is it actually working.
When a founder shows up with a Canva mockup and asks you to clean it up, do you take the job.
Art directors commission illustrators they've been seeing for months, not the ones who DM cold. Tention keeps your style in feed between commissions, so the next cover, campaign, or packaging brief lands without you chasing it.
A publisher wants three rounds of revisions on a children's book cover for a flat fee. Where do you draw the line.
Why did you stop posting your sketchbook process even though everyone says it's what gets you commissions.
A brand asked to license one of your old personal pieces for a campaign. How do you price that.
Agencies and product teams bookmark motion designers for months before they reach out. Tention keeps your loops, timing choices, and rigs surfacing on a schedule, so those silent saves turn into actual briefs in your inbox.
Why are explainer videos suddenly all hand-drawn frame-by-frame again instead of clean vector.
A client wants you to match a Pixar-quality reference on a two-week timeline. How do you handle that call.
What's the easing curve you find yourself reaching for on almost every UI animation lately.
The good briefs come from brands and couples who already know your look, not from cold pitches. Tention keeps your work showing up between shoots, so the inbound stays warm without you sitting at a laptop on edit days.
Why did you stop shooting weddings on the camera body everyone says is the gold standard right now.
Clients keep asking for that hazy washed-out look this year. Do you charge extra or just include it.
What's the one thing on a shot list that tells you a brand has never hired a real photographer before.
Brand-film budgets go to the videographer the marketing lead already trusts. Tention posts your set decisions, edit choices, and BTS while you're on a shoot, so you're in the room before the brief goes out.
Why are brand films suddenly all shot vertical-first, and are you letting clients talk you into that.
A client wants a two-minute hero film for the price of a reel. How do you have that conversation.
What's the biggest mistake you see new videographers make on a one-camera interview setup.
The five-figure builds go to the web designer whose opinions on the craft are already public. Tention posts your teardowns and rebuilds on a cadence, so you're on the shortlist before founders even start asking their network.
A client wants every section animated on scroll. When do you push back, and when do you let them have it.
Why did you move off that no-code site builder for that last build, and would you do it again on the next one.
A founder sends you a site they love and wants the same thing. How do you redirect without losing the gig.
If you create work for clients, this is built for you.
every
voice
.
A studio with a creative director, three designers, an account lead and a strategist ends up with five different voices on the same feed. The brand book exists. No one's read it since onboarding. With Tention's Business plan, the studio writes one set of brand rules every designer records inside. Personal additions sit on top. The studio voice stays right while each designer's voice stays theirs.
Studio rules sit underneath every designer. Personal rules stack on top. The voice stays right.
Will it make me sound like a marketer?
No. It brings you the questions worth answering and helps you talk about them in your own voice. It checks what you record against your brand, so it sounds like your studio, not a template.
What would I even post?
The thinking behind the work. Why you made a choice, what a client got wrong before they found you, what's changing in your field. The questions only someone who does the work can answer.
I don't have time for this.
A take is a minute on camera, the kind of thing that fits between client calls. It brings the question to you, so the part that usually eats your evening, working out what to say, is already done.
Pinterest-board clients want my vision on 10% budget. Will this filter that?
Indirectly, yes. When the take demonstrates your actual thinking on a project, the discount-copy hunters scroll past and the clients who came for your brain stop and read. We can't block discount inquiries. We can make the ones that land more qualified.
Trending audio with typography. Are you serious?
We're not. The take is about the work: why this serif, why that layout failed, why minimalism at scale broke. Trends aren't ours to chase. A week-late take that's yours beats a day-one trend that isn't.
My peers like my work. The clients I want don't see it. How is this different?
The brand voice work is yours. The visibility work is what we do. Tention finds the question your category is actually asking, you record a take in your studio's voice, we run the brand check, we post everywhere. The clients who came for your vision see it because the take is the work.
I'm a maker, not a marketer. Will this turn me into one?
No. The take is the work, the thinking, the voice. We bring the question and check the voice. We don't write the take. The voice that ends up on the feed is your studio's voice.
My studio has a creative director and three designers. How do we converge?
The Business plan gives the studio one set of brand rules every designer records inside. Each designer's personal rules sit on top. The studio voice stays right; each designer's voice stays theirs.
Posting one image takes 45 minutes of admin. Does this really cut that?
Yes. Mirroring publishes the same take across platforms with the right gap between them. Caption templates persist. Brand assets are hard-coded. The forty-five minutes of hashtags, aspect ratios, and trending-audio decisions collapse to a couple of minutes.
How do you avoid making my studio sound like every other studio?
The brand check runs against YOUR voice notes. The phrases you've decided yourself never to use. The studio voice you've set. The takes you produce won't sound like the next studio because they're running against rules nobody else has.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention