Health professionals
your community already
trusts
.
Tention is a social media coach for health professionals. Tention watches what patients are actually asking about, what's moving in the evidence base, and brings you the questions only a clinician could answer well. It helps you shape a take in your own words, then matches what you said against the social media guidelines you've uploaded, before you post. The more you use Tention, the better it knows what to ask you. You stay the clinician. Tention can auto-edit, caption, and schedule your content across every account you've connected.
Your patients chose you because the care is real. The right audience online is looking for the same clinician. Showing up should feel like that, not like another performance for a feed.
You started a Reels series during the late-shift burnout. Five evidence-based takes, hours of nights-and-weekends work. Then a patient flagged something you said could be misinterpreted. You took it all down. The wellness influencers stayed up. You decide social media doesn't work for clinicians.
How it helps
The rest is
you
.
01
Tention brings the question.
Tention watches what's moving in the conversation around your field: the case the press is covering, the regulation that just changed, the questions patients bring into the clinic this week, and brings you the questions only a clinician could answer well. Not generic wellness tips. The specific one you'd answer in a consult anyway, shaped into a take in your own words.
02
Your guidelines, every recording.
Upload your social media guidelines into the app once. Every recording you make is checked against them before it posts. Your guidelines can be legal requirements, business requirements, or personal preferences for how you want to speak and show up online. You see which line in your take tripped which guideline, in plain English, before you publish. The call stays yours.
03
Press record. Tention can do the rest.
Press record between patients, at the end of clinic, on the way home. Tention can auto-edit the take, run the brand check against your guidelines, write the caption, and schedule across every social media account you've connected. The marketing agency you almost hired charges thousands for this part alone.
BUILT FOR
Tap a role to see why showing up online matters in that role, and three example questions Tention would bring you.
Doctors refer to the practitioner whose explanations they've actually heard. Clients come in already understanding what you do, and why six sessions matter, instead of expecting a fix in one visit.
What's the injury or condition people keep trying to stretch or push through that actually needs to be properly assessed.
When a client says they've tried everything and nothing works, where do you actually start looking first.
What's the one line on a referral that tells you a GP has really thought about why they're sending this client to you.
The families on your street know who their dentist is before they've had a problem. New patients walk in calm, not braced for a sales pitch. Hygiene chairs fill steadily, and the bigger work comes from people who already trust you.
What's the thing patients are doing at home thinking it helps their teeth that's actually wearing them down.
How do you decide when a tooth genuinely needs a crown versus when a filling will hold for another decade.
Why are so many people in their thirties suddenly being told they need night guards, and what's going on.
The patients who already trust you tell their family about you. The ones who don't know you yet find a real doctor online instead of a symptom-checker. Your panel fills with people who actually listen, and your inbox quiets down.
What's the one symptom patients dismiss that you wish they'd come in about a year earlier.
What's the conversation you find yourself having most often with patients who come in expecting antibiotics for a cough.
What do you tell parents who've already read three contradictory things online before walking into your room.
Women in your area know there's a doctor who'll actually listen before their first appointment. The pregnancies and the harder conversations both come to someone who's been a steady voice in their feed for months.
What's the one thing about the first trimester that almost no one warns women about beforehand.
How do you talk to a patient who's been told her pain is normal when you suspect it isn't.
What's the conversation about timing that you wish more couples had with someone earlier, rather than working it out from a forum.
The right patient finds you before the wrong one finds a discount clinic. People arrive with realistic expectations, not screenshots of a celebrity. Your consult days fill with cases you'd be proud to put in a portfolio.
What do you tell a patient who brings in a photo and asks you to make them look like that.
What's the recovery conversation patients are never quite prepared for, even when you've walked them through it twice.
Which kind of request are you saying no to more often this year than you used to, and what changed in how you think about it.
The right clients find you instead of bouncing between three apps and a waitlist. They arrive understanding how you work, ready to do the work, and they stay long enough for the work to land.
What's a sign someone needs therapy that almost everyone, including the person, writes off as just being stressed.
How do you tell a client who's been in therapy for years with no real change that it might be time to try something different.
What do you wish more couples knew before their first session that would save them months of going in circles.
GPs refer to the name they've seen explaining the condition clearly, not the one at the top of a directory. Patients arrive prepared and respectful of your time, and the complex cases find their way to you.
What's the pattern in a referral that tells you the GP has been thinking about this case carefully, not just sending it on.
Which test do patients keep asking for that almost never actually changes what you'd do next.
What's the finding on a routine result that you wish made people pause and have a longer conversation with their GP about whether to refer.
Referring doctors remember your name when the right case comes up. Patients arrive already trusting the plan instead of arguing with what they read overnight. Your theatre list starts to reflect the work you actually want to be doing.
What's the question patients almost never ask before surgery that you wish they would.
How do you decide when a case is yours to take versus when to send it to a sub-specialist.
What's the conversation you wish more patients had with their surgical team before going home, not the one they have at three in the morning.
If you treat patients in private practice, this is built for you.
every
clinician
.
A multi-clinician clinic ends up with three different voices on the same patient-facing feed. The principal, the second clinician, the visiting specialist. With Tention's Business plan, the clinic writes one set of brand rules every clinician records inside. Personal additions sit on top. The clinic voice stays consistent while each clinician's voice stays theirs.
Clinic rules sit underneath every clinician. Personal rules stack on top. The clinic voice stays right.
what you
said
.
Visual brand-checkers look at your logo. Tention reads your transcript. You upload your guidelines: scope-of-practice limits, your registration board's guidance, patient-confidentiality lines, the phrases you've decided yourself never to use. Every line of every recording is matched against them, in plain English, before you publish, and you decide. Brand approval takes minutes, not days.
Does it make my posts compliant?
No. It's a check, not a guarantee. It flags what looks like a problem against the rules you've uploaded so you can decide before posting. Your registration and your judgment are still doing the work.
I can't give medical advice publicly. What would I even post?
You don't have to give advice to post. The questions patients ask aren't "what should I take?". They're "why does this keep happening?", "what actually helps?", "when should I see someone?". Those are the takes. You stay on your side of the line, and it helps you find what to say on it.
I don't have time for this.
A take is a minute on camera, the kind of thing that fits between patients. It brings the question to you, so the part that usually eats your evening, working out what to say, is already done.
Wellness influencers post hot takes that get 200K views. Why bother competing?
That's exactly why we exist. The audience worth winning is looking for someone who actually knows the field. Tention finds the question patients are actually asking and you record a take in your voice. The 200K views go to noise. The patients who book go to the clinician.
I can't give medical advice publicly. What would I post?
The questions patients ask aren't 'what should I take?'. They're 'why does this keep happening?', 'what actually helps?', 'when should I see someone?'. Those are the takes. You stay on your side of the line.
A patient left a kind comment and I had to delete it. Does this stop that loop?
No. We can't change patient confidentiality rules. What we can do is make the brand check show you what's in the take before it goes out, so you publish with confidence instead of taking things down after.
My clinic has four clinicians and one inconsistent feed. Help.
The Business plan gives the clinic one set of brand rules every clinician records inside. Each clinician's personal rules sit on top. The clinic voice stays consistent; each clinician's voice stays theirs.
Will this make me look like an Instagram health-fluencer?
No. The take is the work, the thinking, the clinical voice. We bring the question and check the rules you carry. We don't add hooks or smile-and-point production. The voice that ends up on the feed is your clinical voice.
Recording is always the thing that gets bumped. How do you fix that?
A take is a minute between patients. The question comes to you, so the part that usually eats your evening, working out what to say, is already done. Most clinicians find they're not adding time. They're using a slot that was already there.
What if I say something that comes back through a complaint to my registration board?
That's the real anxiety, and the brand check helps you see what's in the take before it goes out. The final decision is yours, every time. We make the review faster. The responsibility stays yours.
One question a day. Filmed with you, checked against your guidelines, posted everywhere.
Get Tention